I didn’t really mean to become a photographer. But with the first photo that I took of a batch of homemade raspberry scones, I knew I was a goner. My family quickly learned to ask first before digging in with their forks as I became completely snap-happy around any kind of food. Family vacations were hijacked to make special trips to particularly photogenic markets or restaurants.
Luckily for me, and my family, this passion quickly turned into something a bit more useful... beautiful images of food, travel and life for editorial publications and advertising.
I keep a very small, light-filled shop in Portland, Oregon, just down the way from my home. I mostly do my own food and prop styling. I love to use natural sunlight light. The sense of home and wonder you see in my photos comes from the way I work and the fact that I am a home cook and that I shoot in a home (be it one with a really large selection of tableware).
My clients include Epicurious.com (Conde Nast), Gourmet.com, Sasquatch Books, Wiley, Chronicle Books, Imbibe Magazine, Seattle Magazine, Portland Monthly Magazine, Seattle Metropolitan Magazine, Seattle Metropolitan Bride & Groom, Seattle Bride, Edible San Francisco, Edible Seattle, Where Magazine, Katia's Chocolates, Rising C Citrus, Wilkes Creative, Brains on Fire, Fresh Flours Bakery, Tom Douglas Restaurants, NWSource.com, Restaurants & Institutions, Herbco International and Seattle Coffee Works. My photos have also appeared in the Wall Street Journal, the New York Times and Sunset Magazine.
My email contact is: lara (at) laraferroni.com