Group Licensing Agreement

Licensing agreements are often used for the commercialization of technologies. The Knights Commission recommends in its principles for New Rules on The Use of College Athletes` Name, Image and Likeness that “conferences, institutions and their employees and independent contractors should be excluded from the provision or award of allowances to college and future college athletes for the use of their NIL, including through group licensing agreements.” If someone has a franchise, there may be a licensing agreement, and there may be several types of licenses within the franchise. For example, a McDonald`s franchise could include licenses for the use of the McDonald`s logo on products and packaging and another license for the manufacture of its patented processes or ingredients. NFL Players Inc. was created as a marketing subsidiary for the benefit of the National Football League Players Association (NFLPA). Its stated objective is to help National Football League players use their commercial licensing rights to ensure marketing and business opportunities. [1] [2] [3] [4] When players enter the NFL and sign their contracts, they also sign a group licensing agreement with the NFLPA that allows NFL Players Inc. to market them as a group. [3] [5] NFL Players Inc. uses these rights through licensing and sponsorship agreements with business partners to generate revenue. [5] Christian, Glynna K.

“Joint Ventures: Understanding licensing issues.” The licensing newspaper. October 2005. The bargaining power of both parties to a licensing agreement often depends on the nature of the product. For example, a film studio that would grant the image of a popular superhero to an action figure maker could have considerable bargaining power in this negotiation, as the manufacturer will likely benefit from such an agreement. The film studio therefore has the lever to take its business elsewhere if the manufacturer has cold feet. 11. Are congressional measures necessary to allow group licenses? Most licensing agreements also deal with the issue of quality. For example, the licensee may enter into the contract conditions that require the purchaser to provide prototypes of the product, mockups of the packaging and even occasional samples for the duration of the contract. Of course, the best form of quality control is usually achieved before the fact – by carefully checking the reputation of the licensee.

Another common quality provision in licensing agreements is the method of disposing of unsold products. If stock items are sold as cheap knockoffs, this can damage the licensee`s reputation in the market. The first reported group license in professional sport was in the 1960s in an agreement between Major League Baseball players and Coca-Cola, who placed a series of 500 images of players on the bottom of bottle caps. An example of a modern group licensing agreement is Topps Major League Cards. Knight Commission principles prohibit college athletes from using institutional or conference marks in group licensing agreements such as the sale of jerseys for teams. However, group licensing can be done without the use of institutional or conference brands or logos. For example, as illustrated by the examples of the application of the principles of the Commission Knight on OPPORTUNITIES NIL for the university`s athletes (April 3, 2020): Gruff (Overbridge University`s famous power forward) and his teammates can together develop and own a brand – “The GOAT and the Herd” – and pay with a group licensing agreement with a clothing manufacturer to sell clothes at their own price. Brands of institutions and/or conferences or logos may not appear at any time in relation to “The GOAT and the Herd”. NIL Group Licensing Agreements involve athletes pooling their rights to the NIL and granting them as a group. Licensing agreements are the conditions under which one party can use the property of another party.

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