By entering into a partnership agreement with a media company, you form a link with this Outlet in order to pay particular attention to the news and promotions of your company. To appeal to the media, which are probably often discussed with other partnership offers, you need to make the agreement beneficial to both parties. To prioritize your messages and actions, as well as lower than usual prices, you need to offer something in return. This may be specific access to the company president in the form of interviews or direct access and the first to current news about your industry or business. You can also offer to be a source of quotas for industry news. The media partnership agreement should specify exactly what you want to earn for your business. In general, the answer is much more advertising than your current marketing budget would be able to get, but this needs to be described specifically in the agreement. In the case of a newspaper, the agreement could, for example. B, describe a number of ads indicating the frequency, size of the display and placement, as well as the costs that would apply at a reduced price. With a radio station, the contract could detail some online interviews in addition to advertisements at certain times and days. The agreement should clearly explain what your business will gain from promotions.
Exclusiveness is important for the partnership to be effective on both sides of the agreement. For the business site, you need the media partner to be at least exclusive in your sector. If your competitors have similar agreements, this will water down your effectiveness. Similarly, if you partner with a large number of media, what you offer to media companies will also be less valuable. If the media take advantage of access to you as a source or for current news, it is not as effective as other media have the same access. A media agreement is unlikely to last forever and the treaty must indicate how to terminate it, which does not harm any party. Insert a clause that allows a timetable for a consistent check. For example, after a year of partnership is concluded, both parties may need one week to review the current contract and propose an amendment or termination. If one of the parties wishes to terminate the contract in the middle of the year, there must be a clause that also explains how to do so. They may include, for example.
B, that each party must submit a 30-day written notification for termination of the contract outside the review window at the end of the year.